Digital Marketing Specialist

Job Description

You're in the right place.

We're Hiring: Digital Marketing Specialist (Contractor)

5–20 hrs/week (dependent upon contract scope) | Remote (Victoria area preferred) | Blox Communications

Legacy companies don't struggle because they lack capability.

They struggle because the market can't see, understand, or validate that capability fast enough.

At Blox Communications, we are a creative-technical marketing consultancy specializing in legacy brand modernization. We help companies modernize their brands, marketing systems, and customer experiences for a digital-first economy.

What We Mean by "Legacy"

At Blox, legacy is not necessarily about age. It's about intention.

Yes - we work with established companies that have built decades of trust and operational strength.

But our definition of legacy is flexible.

We partner with:

• Small founder-led businesses
• Mid-market firms modernizing for scale
• Enterprise organizations navigating complexity
• And even start-ups building with foresight

Because legacy isn't something you inherit. It's something you build - block by block.

We believe some of the most important modernization work happens before systems become fragmented and identity becomes diluted.

If a founder wants to build something enduring - if they care about clarity, structure, and long-term impact - that's legacy in motion.

We partner with business owners and leadership teams who want to transform. Not just grow louder - grow stronger.

Legacy is about building something that lasts. And we're here for the builders.

Our Process

We operate at the intersection of:

• Creativity
• Strategy
• Execution

Our work is grounded in authority, structure, trust, measurable KPIs, and operational discipline. We don't chase tactics. We build systems.

Through our strategic imperatives - Data & Insight (Insight to Impact), Research (Research to Foresight), Website (Vision to Visibility), Financial (Financial to Momentum), and Brand & Campaign (Brand to Story) - we align teams, tools, and technology into modernization ecosystems that scale.

Now we're looking for a Digital Marketing Specialist to strengthen the technical and performance backbone of that ecosystem.

The Role

Our Digital Marketing Specialist will work alongside our entire team, but in particular will support our:

• Head of Data & Insight
• Head of Website

You will operate within our 5-Phase Service Model and Framework Methodology, ensuring that key areas like brand, messaging, and website development are technically sound and commercially aligned.

Just a heads up...

We work collaboratively and creatively - thinking out loud, challenging each other respectfully, and building solutions together. No silos. No ego. Just shared momentum.

We operate with the intention of being a Partner In Progress.

We are continuously building trust among our team and with our clients.

Key Responsibilities

SEO, GEO & AEO Strategy

(In collaboration with Head of Data & Insight and Head of Website)

• Develop and execute advanced SEO strategies (technical, on-page, off-page)
• Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices
• Conduct audits, keyword research, topic clustering, and search intent mapping
• Monitor indexing, crawlability, structured data integrity, and authority signals
• Execute backlink acquisition strategies aligned with commercial goals
• Optimize FAQs, schema markup, and structured content for AI-driven search interfaces

Website Optimization & Technical Maintenance

(In collaboration with Head of Website)

• Perform technical website audits and ongoing site health monitoring
• Improve Core Web Vitals, page speed, and mobile responsiveness
• Optimize site architecture and internal linking structures
• Identify conversion bottlenecks and support landing page testing
• Maintain CMS integrity (WordPress or similar platforms preferred)
• Ensure website changes align with brand clarity and conversion flow
• Support structured experimentation under our 5-Phase Service Model and Framework Methodology

Analytics & Performance Systems

(In collaboration with Head of Data & Insight)

• Build and maintain GA4 dashboards and reporting environments
• Configure event tracking, goal tracking, and conversion mapping
• Analyze traffic quality, user behaviour, and conversion performance
• Translate analytics into actionable insights - not vanity metrics
• Support benchmark/KPI reviews across active client engagements
• Assist in data visualization and client-ready reporting outputs

AI & Marketing Technology

• Understand how LLMs interpret content, authority, and structured data
• Apply AI tools for research, workflow efficiency, and optimization modelling
• Support experimentation in automation, structured content generation, and tagging frameworks
• Stay current on evolving search and AI interface behaviours
• Deep interest in agentic AI and how autonomous systems are reshaping the world - you view AI as a strategic layer that can instill change, governance, and thoughtful experimentation.

Core Digital Marketing Execution

• Support campaign tracking and UTM governance
• Monitor email marketing performance and segmentation logic (when relevant)
• Audit digital advertising performance alignment with landing experiences
• Assist with CRO (conversion rate optimization) initiatives
• Maintain marketing technology hygiene and tracking discipline

Who You Are

• 3–5+ years in SEO and digital performance strategy
• Strong technical SEO foundation (schema, crawl diagnostics, indexing health)
• Fluent in GA4, Search Console, and analytics interpretation
• Comfortable working in CMS environments and structured web ecosystems
• Understand how AI is reshaping discovery and authority
• Familiar with Agile Marketing principles
• People-oriented, culturally aware, and detail-driven
• Able to explain creative and technical insight in business language

This is important...

You're committed to continuous learning and professional growth. Marketing doesn't stand still -platforms evolve, AI reshapes discovery, and buyer expectations shift. You stay curious and proactive, regularly exploring new tools, testing new approaches, and refining your thinking. You don't cling to outdated tactics; you adapt with intention. You understand that strong marketers aren't just skilled - they're students of the craft, willing to evolve as the landscape changes while staying grounded in strategy and fundamentals.

Bonus:

• B2B or legacy-sector experience
• Exposure to ABM-style targeting
• Experience with marketing automation platforms

Why This Role Matters

Canada's legacy sectors are investing heavily in modernization. But many organizations still operate with:

• Fragmented marketing systems
• Under-optimized websites
• Weak authority signals
• Under-measured performance

They may adopt AI tools, CRMs, and analytics platforms - but without structured integration, those tools become noise instead of growth drivers.

Your role helps close what we call the "Modernization Gap". We can talk more on that later.

Structure & Engagement

• Contractor position
• Variable part-time hours (5–20 hours/week)
• Hours scale with active client scopes
• Remote-first (Victoria area preferred)
• Paid per agreed scope

We are building a modernization ecosystem - not just marketing output.

If you believe in building foundations,

if you trust your instinct,

and if you want to Make Change Happen

Let's Talk.

Kindly email me (Chona, the Founder) at In the subject line, use this format: "DATE - Your Full Name - Resume and Cover Letter Attached - Role: Digital Marketing Specialist (Contractor)". Don't forget to write a thoughtful and tailored cover letter that talks about who you are, what you're passionate about, and your most recent successes. Applications without a cover letter will not be considered. We appreciate everyone's efforts.

Looking forward to learning more about you, Chona.

At Blox Communications, we Build Bold Brands.