Brand Manager

Job Description

About Us:

BarBurrito is one of Canada's leading fast-casual restaurant chains, with 400+ locations across the country, specializing in fresh, customizable burritos, tacos, and bowls made from high-quality ingredients. Since our beginnings, we've been passionate about delivering a fast, convenient dining experience without compromising on flavour or quality. Our focus on great food, exceptional customer service, and operational excellence has fueled our rapid and continued growth across Canada.

In addition to our flagship brand, we're proud to be expanding our restaurant portfolio with Barrio Burrito Bar, marking our entry into the U.S. market in 2024 and the next phase of our growth journey.

Compensation:
$90,000–$115,000

Location:
North York, ON

Work Structure:
Onsite

BarBurrito is growing, and we are expanding our Marketing team We are seeking a strong, strategic (Senior) Brand Manager to play a leadership role in driving national marketing initiatives across our franchise system.

This role is designed for an experienced marketing leader; however, we are open to high-performing Brand Managers ready to step into a more senior scope.

The (Senior) Brand Manager reports directly to the VP of Marketing and plays a critical role in shaping brand strategy, executing national campaigns, and ensuring alignment across digital, creative, social, and field marketing efforts.

Role Overview

The (Senior) Brand Manager leads the planning, execution, and performance analysis of national marketing initiatives. This role oversees major campaigns, new product launches, franchisee-facing programs, and cross-functional marketing alignment.

You will be responsible for ensuring that brand strategy translates into strong in-store execution, digital performance, and measurable business results.

Key Responsibilities

• Lead national and third-party app campaigns from strategy through execution and post-mortem analysis
• Own campaign pipelines, new product development (NPD), product testing, and menu optimization initiatives
• Oversee POP development, merchandising standards, and brand audits
• Support local market activation and franchisee marketing initiatives
• Lead campaign analytics, reporting, and performance insights
• Partner cross-functionally with Digital, Creative, Social, and Field Marketing teams to ensure cohesive execution
• Contribute to marketing budget planning, tracking, and optimization
• Provide leadership and direction across marketing initiatives, ensuring alignment with overall brand strategy

Ideal Experience & Profile

• 10+ years of marketing experience, ideally within QSR, retail, or multi-unit franchise environments
• Proven experience leading national marketing campaigns across a franchise or multi-location system
• People management experience
• Strong commercial acumen with the ability to translate data into actionable insights
• Exceptional organizational and stakeholder management skills
• Comfortable operating in a fast-paced, growth-oriented organization
• Confident leading initiatives cross-functionally and influencing at multiple levels

What We Offer

• Competitive compensation and benefits
• A collaborative and fast-paced corporate environment
• Opportunities for growth as the brand continues to scale nationally
• The chance to make a meaningful impact on a well-known Canadian brand

As BarBurrito continues to grow, this newly created role reflects our investment in building strong, scalable marketing capabilities in Ontario.

Hiring Transparency & AI Disclosure

At BarBurrito, every application is reviewed by a human. AI tools may be used only to organize application information; they do not select, rank, or shortlist candidates.

Equal Opportunity & Accessibility

BarBurrito is an equal opportunity employer committed to creating an inclusive and accessible workplace. We comply with the Ontario Human Rights Code, the Employment Standards Act, and the Accessibility for Ontarians with Disabilities Act (AODA).

Accommodation is available throughout the recruitment process upon request.