Staff Product Manager, Card Experience

Job Description

Staff Product Manager, Card Experience

Location: Victoria, British Columbia, Canada

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without hidden fees or compounding interest.

The Affim Card is at a massive inflection point. We have reached millions of cardholders inside our network, but we are just scratching the surface of a 150M+ external TAM. We are looking for a Staff Product Manager to own the critical "Pre‑Swipe" Experience – the defining moments between a user saying "yes" to the card and making their first purchase.

Responsibilities

• Own the "Pre‑Swipe" Vision: define the long‑term strategy for Card Activation and New User Experience, bridging digital provisioning and physical card unboxing.


• Build 0→1 Growth Bets: identify and launch net‑new features that drive activation, from gamified onboarding to instant wallet provisioning and first‑use incentives.


• Obsess over the Funnel: manage the end‑to‑end checkout and activation funnel, eliminating friction and ensuring industry‑leading drop‑off rates.


• Cross‑Functional Leadership: act as conductor for a complex group of stakeholders, partnering with Engineering, Design, Risk, Legal and Compliance.


• Navigate Complexity: invent ways to onboard users safely without sacrificing speed, turning regulatory requirements into seamless experiences.


• Drive Activation Economics: own metrics such as Time‑to‑First‑Transaction, 30‑Day Activation Rates and Wallet Provisioning penetration.

Qualifications

• 7+ years of Product Management experience in consumer mobile apps, fintech or neobanks.


• Deep experience optimizing high‑stakes conversion flows (checkout, sign‑ups, KYC) and understanding user activation psychology.


• 0→1 Builder Mentality: a history of launching new products or features from scratch that fundamentally changed user behavior.


• Technical & Design Fluency: speak engineering constraints and maintain a high bar for UI/UX design.


• Strategic Influence: lead without authority, align senior stakeholders, guide embedded engineering/design pods through ambiguity.


• Data‑Driven Intuition: fluent in SQL/Amplitude, using data to identify bottlenecks and product intuition to solve them.


• Either equivalent practical experience or a bachelor’s degree in a related field.

Compensation & Benefits

Pay Grade: P Equity Grade: 7 Base pay range per year: $178,000 – $228,000.

Affirm offers a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits such as 100 % subsidized medical coverage, dental and vision for employees and dependents.

Affirm is proud to be a remote‑first company. The majority of our roles are remote and you can work almost anywhere within the country of employment. Occasionally some roles may require occasional office presence.

Benefits

• Health care coverage – premium coverage for all levels for you and your dependents.


• Flexible Spending Wallets – stipends for technology, food, lifestyle and family expenses.


• Time off – competitive vacation and holiday schedules.


• ESPP – employee stock purchase plan enabling discount shares.

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

We consider qualified applicants with arrest and conviction records under the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative.

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