Group Sales Specialist

Job Description

Are you a tourism sales professional who excels at converting complex group inquiries into secured contracts? Frontiers North Adventures has an exciting opportunity for a full-time Group Sales Specialist to join our Winnipeg-based Sales and Guest Experience team, representing our Churchill-based polar bear, beluga whale, and Northern Lights experiences in Canada's Subarctic.

At Frontiers North, our purpose is rooted in meaningful connections with the land, wildlife, and each other. Located on the shores of Hudson Bay in Churchill, Manitoba, the polar bear and beluga whale capital of the world, our company's two dynamic divisions, Frontiers North Adventures and Frontiers North Hospitality, deliver guided tours and activities alongside seasonal restaurants, welcoming accommodations, and a retail store that serve guests from across the globe. United by a shared commitment to stewardship, we aim to leave a positive impact through our operations and guest experiences while honouring the people and places that make Canada's North extraordinary.

In this role, you will lead the sales process for preformed group travel and trade partners seeking distinctive wildlife and adventure programming. Using a consultative and strategic approach, you will qualify group needs, develop customized and operationally viable proposals, negotiate within established guidelines, and secure signed contracts and deposits. You will manage the full sales cycle within the CRM, cultivate long-term relationships with travel trade partners and group leaders, and ensure each proposal aligns with operational capacity, guest expectations, and profitability targets. Your work will directly contribute to revenue growth while protecting guest experience standards and organizational sustainability commitments.

If you are motivated by measurable sales results, confident negotiating group contracts, and energized by the opportunity to represent a Certified B Corporation committed to sustainable tourism, we would love to hear from you.

Essential Duties And Responsibilities

Group Sales and Lead Conversion
Account Management and Guest Experience Alignment
Sales Administration and Handover

Required Qualifications

3+ years' related work experience (tourism industry is an asset).
Post-secondary education in tourism and hospitality, or an acceptable combination of education and experience.
Certified Travel Counsellor (CTC) or Certified Travel Manager (CTM), or equivalent industry designation is an asset.
Effective written and verbal communication skills in English is required; proficiency in additional languages is an asset.
Valid Class 5 (standard) driver's licence is an asset.
A valid passport and the ability to travel internationally is required.
Must be legally entitled to work in Canada.

SPECIAL CONDITIONS OF EMPLOYMENT

This position is based in Winnipeg, Manitoba at Frontiers North's corporate office.
This role requires approximately 1-3% travel annually. Travel includes:
Travel to Churchill, MB (~1-3%) to maintain on-the-ground connection with operations and guest experience, and to host or accompany partner FAM trips.
Domestic and international travel (~1-2%) to attend trade shows, partner meetings, familiarization (FAM) trips, and other industry events.
This role may require some outdoor work in Churchill, Manitoba. Churchill is a remote subarctic community that experiences unpredictable and extreme weather conditions, requiring proper preparation and adherence to safety protocols.
Must be able to perform physically demanding tasks, including safely lifting up to 50 pounds kilograms), walking over uneven surfaces, standing for extended periods of time, bending at the waist, crouching and kneeling, reaching overhead, and manipulating trade booth displays.

Please view the complete Group Sales Specialist Job Description for the comprehensive list of essential responsibilities and required qualifications.

Frontiers North is proud to be an equal opportunity workplace and is committed to creating an inclusive and respectful work environment for all our employees. Hiring and other employment decisions at Frontiers North are made based on merit and without regard to race, colour, ancestry, place of origin, ethnicity, citizenship, sex, gender identity, gender expression, pregnancy, sexual orientation, record of offences, age, marital status, family status, source of income, religion, political belief, or physical or mental disability.

We welcome applications from people with disabilities and aim to remove barriers in our workplace, including during the interview and selection process. If a barrier cannot be removed, we seek to provide reasonable accommodations. If you require reasonable accommodation to complete this job application, job interview, or to otherwise participate in the hiring process, please contact

We thank all who apply; however, only those selected for an interview will be contacted.

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