Digital Marketing Specialist
Job Description
About the job
The Marketing Specialist will be responsible for developing and executing strategic marketing campaigns to support business growth, agent branding, and client acquisition. The ideal candidate will have a strong background in real estate brokerage marketing and a deep understanding of industry trends, digital marketing, and lead generation strategies.
Key Responsibilities
- Develop and implement comprehensive marketing strategies to enhance brand visibility and lead generation.
- Build strong relationships with existing and new clients as part of retention strategies
- Oversee digital marketing initiatives, including social media, SEO, PPC campaigns, email marketing, and website management.
- Execute marketing initiatives tailored to real estate agents, ensuring they have the necessary tools and resources for self-branding and promotion.
- Manage and optimize CRM marketing tools to streamline client outreach and engagement.
- Monitor market trends and competitor activities to refine marketing strategies.
- Develop and maintain relationships with media outlets, vendors, and marketing partners.
- Track and analyze marketing performance metrics, providing reports and recommendations for continuous improvement.
Required Qualifications & Skills
- Bachelor's degree in Marketing, Digital Marketing, or a related field.
- 5+ years of experience in digital marketing, with at least 2+ years in a real estate brokerage marketing role.
- Proven experience in real estate marketing strategies, lead generation, and agent branding.
- Strong knowledge of digital marketing platforms, including Google Ads, Facebook Ads, Instagram, LinkedIn, and YouTube.
- Hands-on experience with CRM platforms, email marketing tools, and analytics software.
- Exceptional copywriting and content creation skills.
- Strong project management and organizational skills.
- Excellent communication and interpersonal skills, with the ability to collaborate with agents, leadership, and external partners.
- Familiarity with graphic design tools (Canva, Adobe Creative Suite) is a plus.
Onsite Location: Vaughan & Brampton
Pay Range: $ $80000 Annually
How to Apply
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Frequently Asked Questions
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This role is with RE/MAX MILLENNIUM REAL ESTATE in Vaughan.
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