Digital Marketing Coordinator

Job Description

Company Description

PenFinancial Credit Union is a member-owned financial institution dedicated to improving lives and strengthening communities across Niagara and Haldimand. Serving nearly 20,000 individual members and businesses, we offer full-service digital and in-branch banking backed by honest advice and local expertise. Guided by cooperative values — accountability, cooperation, respect, and trust — our people are at the heart of everything we do, and our values shape how we listen, collaborate, and serve our Members and communities.

A Living Wage employer with a deep Truly Local Commitment, PenFinancial reinvests a portion of its profits to support programs and initiatives that make a meaningful difference. We’re proud to support our teams with competitive compensation, performance-based success sharing, a defined contribution pension plan, wellness supports, and opportunities for ongoing learning. As a values-driven alternative to traditional banks, PenFinancial is built to put people — not profits — first. Learn more at PenFinancial.com.

Job Description

Content Creation & Design

• Proactively develop and manage engaging content for social media, blogs, newsletters, email, website, and digital campaigns.


• Support the Marketing team with the development of the annual content calendar.


• Create on-brand graphics and layouts using Adobe Creative Suite, Canva, and HubSpot design tools.

Digital Marketing

• Under direction from the Digital Marketing and Design Lead:


• Update website content regularly.


• Update content in other channels (brochures, digital screens, etc.).


• Provide administration support with CRM.


• Provide marketing and brand support for digital banking platforms and projects.

Community Engagement

• Work with the Social Purpose and Event Specialist to support our Truly Local Commitment programming, share member stories, and represent PenFinancial at community events.

Ca Campaign Execution

• Working with the Product Marketing Manager, support the planning and execution of traditional advertising, including radio, out-of-home, and print.


• Execute digital marketing campaigns across email, social, and paid channels.

Analytics & Reporting

• Track KPIs (e.g. website traffic, social engagement, conversion rates) and department budget.


• Update marketing dashboards with KPIs and make recommendations based on findings.


• Collaborate with the marketing team to provide monthly marketing reports with actionable insights.

Marketing Administration

• Work closely with internal departments to triage and support incoming marketing requests.


• Support the delivery of internal communications.


• Manage marketing materials inventory, including swag items, branch collateral (brochures, passbooks, etc.).

Qualifications

• Post-secondary education in Marketing, Communications, or related field.


• 2–5 years of experience in digital marketing (financial services experience is an asset but not required).


• Strong interpersonal skills to work across departments and with external partners.


• Demonstrated ability to thrive in a fast-paced small team environment where you may wear multiple hats.


• Willing to take initiative, bring fresh ideas, and execute them with minimal supervision.


• Strong writing and editing skills, with a high degree of attention to detail.


• Proven familiarity with digital tools (e.g. social media platforms, email marketing software, CMS, productivity tools).


• Basic to intermediate design experience with Adobe Creative Suite, Canva, and HubSpot.


• Some travel within the Niagara Region will be required to support community activation and attend meetings.

Additional Information

Target Salary: $52,428

Salary Range: $49,345 - $61,680

Salary will be determined based on skills, experience, education and other qualifications relevant to this position.

This role is a new vacancy.

Artificial Intelligence (AI) could be used in the application process.

To learn more visit https://www.penfinancial.com/careers

While we welcome all applications, only those who are selected for an interview will be contacted.

Accessibility accommodations will be made for job candidates upon request.