Conversion Optimization Analyst, Marketing

Job Description

Marketing

WESTMAN COMMUNICATIONS GROUP (Westman) is seeking applications from energetic, highly motivated individuals to become part of our growing team!

Westman is an industry-leading communications provider based in Brandon MB, offering residential and commercial High-Speed Internet, Digital TV, and Phone services in communities across Manitoba. Established in 1977, as a locally owned and operated cooperative, Westman is dedicated to delivering competitive and innovative services, providing an exceptional member experience, and supporting the communities we serve.

What We Have To Offer

• Competitive compensation package.


• Comprehensive group benefits plan (extended health; life; dental; vision; GRRSP; and health and wellness).


• Various Learning and Development initiatives, and opportunities to grow within our team!


• Opportunity to participate in company events and activities and enjoy our company perks!

What You’ll Do

• Design and execute campaigns targeted to acquisition, winback, and lifecycle marketing, with a high focus on value-added service and Average Revenue Per User.


• Collect, interpret, and leverage data to determine success of campaigns/initiatives and ensure data-driven decisions.


• Plan, execute, and optimize Google Ads campaigns to capture high-intent local traffic.


• Manage the end-to-end execution of Meta Ads and other social platforms, focusing on lead generation and direct conversions.


• Leverage HubSpot Promoter workflows to drive referrals and positive reviews.

What You’ll Bring To The Team

• Bachelor’s degree or college diploma in Marketing, Business Administration, Ecommerce, Communications, Consumer Behaviour, or a related field is required.


• Minimum 4 years of experience in performance marketing, research and analytics, paid search/social, or growth marketing is required.


• Minimum 3 years of customer service experience


• Certifications and proficiency in both Google Ads (Search/Display) and Meta Blueprint is required.


• Proficient with use of Windows & Microsoft 365 (SharePoint, Outlook, Excel, etc.).


• Superior writing, editing, and proofreading skills with focus on brand voice.


• Must have demonstrated knowledge/experience in:
  
  
  
  • Conducting competitor research and analysis.
  
  
  • Managing paid budgets with a focus on Cost Per Acquisition and Return of Investment.
  
  
  • Churn mitigation tactics and Average Revenue Per User (ARPU) growth strategies.
  
  
  • Lifecycle marketing, including email automation and customer “winback” strategies.
  
  
  
  


• Must hold and maintain a valid driver’s license for occasional travel.

DEADLINE FOR APPLICATIONS: This position is open until filled.

Apply today to join our team at https://westmancom.com/company-info/careers and begin your exciting career journey with us!

As an equal-opportunity employer, we are committed to an inclusive and barrier free environment at Westman Communications Group and encourage applications from all qualified individuals. If you require a reasonable accommodation at any point during recruitment process or would like to request this posting in an alternate format, please indicate by emailing hr@westmancom.com of the accommodation requirements. While we thank each applicant for their interest, only selected candidates will be contacted.